The evolution of internet has influenced every single aspect of our lives whether it is online banking, online shopping or making online payments for your utilities. The concept of online shopping has started more than a decade ago in various developed countries of the world.
However, online shopping in India started a few years ago and it took about a couple of years to establish themselves. There were various factors and issues that restricted online shopping from gaining popularity in India but gradually most the issues have been sorted out. The number of online shopping websites has increased in numbers and most of them are flourishing with increasing number of customers looking to shop online.
The primary challenge for the online shopping websites in India was to promote this idea of online shopping among Indian consumers. India has a huge base of consumers but everyone was used to buying things offline. In fact, consumers did not even know that there existed something like online shipping. Only a few customers knew about the world of online shopping that was limited to only a few countries except India. Yes, there were some websites related to shopping online shopping online India websites, which operates globally, but there were only few customers, who had ever tried shopping on any of these websites.
There was another major hurdle for online shopping websites to convince customers that it was easy, safe, comfortable and profitable to buy online. It was obviously very difficult to establish a new concept of online shopping and encourage people to go for it instead of traditional way of shopping offline. Smart-phones were not very common with the middle class population of India who mattered most for the success of online shopping in various regions of India.
0 comments:
Post a Comment